Hi, I'm Laura, a digital copywriter and content strategist, owner of this small business, mum and home-schooler of two boys, keen climber, lover of cats, terrible baker, excellent maker of curries.
I help business-builders write the words for their website content and blog posts.
Before you hide under the table muttering “no writing, I can't do the writing, the writing is too hard”, please trust me - if you want to write your own online content, you can.
You may feel stuck, awkward and lost for words right now, but I've helped hundreds of entrepreneurs find their writing mojo, get the words out of their head and onto their website, and even sprinkle in glimpses of their own fabulous personality too.
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Not Your Average Ideal Client Exercise
Most ‘Ideal Client' exercises are designed for retail companies, pitching to an audience of millions, with an eye-wateringly huge marketing budget. They're not all that suitable for solo-business builders seeking to connect with a few thousand folks.
So I've created something simpler, more effective, and actually useful for you.
Use this quick and easy exercise to create an imaginary client you can pitch all your communications to, and identify the core messages you can use to build a connection with them.
Do this before you write any website content or blog posts.
Oh, and it's free.