Do you feel frustrated with how long it takes you to write a blog post or marketing email. Compared with speaking to someone, writing seems slow and painstaking. Why can’t you just write how you talk? Isn’t that how we’re supposed to be writing? In a...read more
It takes more than hard work, enviable talent, and a stunning personality to build a successful business. Although I consider myself to be a solo-business builder, I still have a small crowd of humans and a significant arsenal of tools at my disposal. It...read more
I may have built my own website, but I'm no expert. So for this week's post about the 7 signs you've outgrown your website, I've drafted in friend, designer, and all-round wonderful person, Amber Phillips. Your website is like a living, breathing,...read more
Sometimes you get a client win so huge, or a gush of praise so lengthy, that it deserves much more than a two-line testimonial. This is where knowing how to write a customer success story (aka customer case study) comes in handy. Save yourself $$$ on...read more
Today's blog post has been inspired by a handful of recent website revamps I've worked on, each of which committed the same unspeakable crime…. a testimonial page.
Ditch that pointless stand alone page. I'll show you a more powerful way to display your testimonials.
Checking out your traffic stats, it can be crushing to discover that blog post you spent an hour plus labouring over is getting skim read by just a few folks a day at best. So how do you get more people to devote their eyeballs to your lovingly crafted...read more
Let’s kick this off with a true story. I added a payment plan to my Worditude Annual Pass. The updated sales page stated that the total amount would be split into 3 equal payments. I hit publish and continued on with my busy life, confident that I had made myself...read more
It’s a quick and easy way to bump up your conversions - apply a liberal dosing of FOMO so you’re reader dare not pass this opportunity up. But, alas, of course it’s not that simple. In this guided tour of scarcity sales tactics I’ll show you how NOT to do...read more
Do you use Google's auto-suggest feature to come up with new blog post ideas? It's a quick and easy way to find out what your audience needs help with - help you can give them via your business blog. This nifty tool uses the same tech to generate dozens of...read more
The agony of the About page. Is there anything quite so torturous to write? (yes - sales pages, but lets not worry about that impending doom just yet). Why is writing an About page so damn awkward and what can you do to ease the pain? 😱😖😣 Reason #1 Who wants to read...read more
Can potential customers quickly get from your personal Facebook profile to your business page? If you use Facebook as part of your marketing strategy this is essential. If someone spots you in a Facebook group, or reads your comment on a thread, and likes the cut of...read more
When Erin Wong from Making Mumpreneurs invited to me to take over her Facebook page for a Live video, I jumped straight into the thorniest copywriting issue of them all - sales pages! These are the three most common struggles I see business-builders having...read more