Hi, I’m Laura, welcome to my blog. I help business-builders write their own web copy, blog posts, marketing emails and social media content. Get hands-on help from me when you become a Worditude VIP. And get a guided tour through my best free resources here.

If you're new to list-building, get started with this guide to email marketing for beginners.

Get More Subscribers And Build Your Email List Fast With Freebies

Firstly, please notice that this is an actual list of different ideas, it is not just a few ideas rehashed umpteen different ways to make it look like 32 ideas.

Secondly, before you jump in and start hunting for your next list-building lead magnet, please heed this:

Do NOT make a super-duper, but totally unrealistic promise just to get them to hand over their email address, and then fail to live up to the hype. Because now you have a new subscriber who doesn’t really like you very much.

Do make a lead magnet that:
♦ Is quick to consume, asking for only a 30 minute to 2-hour time investment from the subscriber.
♦ Is actionable, generating an immediately noticeable outcome.
♦ Solves a specific problem with a specific solution for a specific segment of your target market.

And remember to promote your freebie to grow your email list fast - it's no use to you hiding on the hard drive of your computer.

And at some point you need to consider your overall email marketing strategy - what are you going to send these subscribers once you've got their email address, and how are you going to convert them into paying customers?

Right, onwards with….

32 Lead Magnet Ideas To Quickly Build Your Email List

The most effective lead magnets are often a combination of ideas, smooshed together in such a way as to make them extra-specially attractive and useful for the target audience.

Combine and adapt these ideas however you wish, to make them work your business.

1. One pager cheatsheets
.
2. Mindmaps / blueprint / diagram - some visual representation of a complex idea
.
3. Toolkit or list of resources
.
4. Training or demonstration video
.
5. Free trial of whatever you're selling
.
6. Discount/free shipping
.
7. Quiz - ‘which Disney princess are you’ style quiz (you know how irresistible those are) - follow up with a report according to the result
.
8. Test/assessment - a measure of their user’s potential or how well they are doing something, then ask for their email address so you can send the full report or result
.
9. Your catalogue - they need to give you their email address so you can send it to them
.
10. Template (or a collection of templates) that helps them replicate what you do. Then follow-up with an email offering to help them out.
.
11. Swipe file of examples you can use - recipes, headlines, social media updates
.
12. Scripts - for pitching, for discovery calls, for replying to ‘how’s your diet going’
.
13. Calendar - not a blank one! One with workouts, recipes, activities - whatever it is you do, show them how it can be worked into their life.
.
14. Planner - templates + lesson showing how to do the planning process
.
15. Workbook/worksheet - to help you complete a specific task/overcome a particular challenge
.
16. Calculator/spreadsheet/calculation/budgeting tool
.
17. Gated content - lump all your free content into one place, password protect it and give access in exchange for email address
.
18. eBook - but beware these can be a bit long on information without creating any measurable benefit for the reader.
.
19. Report with data, or case study - share your experience or the output of a survey (beware this carries the same risk as with an eBook).
.
20. Printable poster - a pretty visual reminder, checklist or motivational quote, and include your branding so the user is reminded of you every time they look at it.
.
21. Audio file - a meditation, or an exclusive interview.
.
22. Digital prettiness - wallpapers for mobile phones, desktops, screensavers.
.
23. Sample - a smaller version of your physical product, a chapter from your book, a lesson from your online program.
.
24. Email course - this works quite well for things when a small amount of information or encouragement can be delivered consistently, for example with life coaching, nutrition, personal training.
.
25. Free email consult or call - be careful with this though, or you could find yourself fully-booked with freebie-hunters, and no time for paying clients. It may be better to build your email list using other techniques, then make this offer to nurture the relationship
.
26. Recording of previous webinars/live events.
.
27. Just offer your newsletter - sometimes people just wanna stay in touch and they don’t need a bribe.
.
28. Giveaway- but beware you may not be attracting the right kind of people to your list.
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29. Manifesto - printable that knits together your tribe.
.
30. Access to free Facebook Group
.
31. Add to a waitlist
.
32. A live webinar/online masterclass - deliver actual value - don't make this a massive pitchfest.

That should be enough for you to get going on.

If you're struggling to come up with a freebie your target audience will love, take this FREE course to help you connect with your ideal client

.

*** Get Your First 100 Subscribers ***

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Create your first lead magnet to attract and convert email subscribers fast.

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Thank you so much for reading this post, and your share will seriously help me (and other business-builders) out.

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It won't take more than 10 seconds of your time. The share buttons are right here. 🙂

Thank you so much,

L

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You've already signed up for updates from Worditude. Aren't you magnificent! Did you know I've got a free Facebook Group? Come and join your fellow business-builders learning to wrangle words here: https://www.facebook.com/groups/worditude/ And for F-R-E-E help finding the right words for your website, take my FREE course (did I mention it was free?): https://worditude.thinkific.com/courses/create-core-messages

Never Miss Good Stuff From Worditude

Get updates when I create new freebies, publish blog posts, update my courses, or have something mildly amusing to share, plus other informational, promotional and entertaining emails.
If you let me into your inbox, I promise I'll treat it respectfully.

Powered by ConvertKit
You've already signed up for updates from Worditude. Aren't you magnificent! Did you know I've got a free Facebook Group? Come and join your fellow business-builders learning to wrangle words here: https://www.facebook.com/groups/worditude/ And for F-R-E-E help finding the right words for your website, take my FREE course (did I mention it was free?): https://worditude.thinkific.com/courses/create-core-messages
Creating a freebie is a top list building tip to get more email subscribers fast. These 32 lead magnet ideas will help you build your email list for your small business by offering a free value-giving digital offer for your audience.