Today's blog post has been inspired by a handful of recent website revamps I've worked on, each of which committed the same unspeakable crime…. a testimonial page.
Ditch that pointless stand alone page. I'll show you a more powerful way to display your testimonials.
Checking out your traffic stats, it can be crushing to discover that blog post you spent an hour plus labouring over is getting skim read by just a few folks a day at best. So how do you get more people to devote their eyeballs to your lovingly crafted...read more
Let’s kick this off with a true story. I added a payment plan to my Worditude Annual Pass. The updated sales page stated that the total amount would be split into 3 equal payments. I hit publish and continued on with my busy life, confident that I had made myself...read more
It’s a quick and easy way to bump up your conversions - apply a liberal dosing of FOMO so you’re reader dare not pass this opportunity up. But, alas, of course it’s not that simple. In this guided tour of scarcity sales tactics I’ll show you how NOT to do...read more
Do you use Google's auto-suggest feature to come up with new business blog post ideas? It's a quick and easy way to find out what your audience needs help with - help you can give them via your business blog. This nifty tool uses the same tech to generate...read more
The agony of the About page. Is there anything quite so torturous to write? (yes - sales pages, but lets not worry about that impending doom just yet). Why is writing an About page so damn awkward and what can you do to ease the pain? 😱😖😣 Reason #1 Who wants to read...read more
Most of the people who land on your website aren’t ready to buy yet. Maybe they’ve seen a Facebook ad, or bumped into you in an online group, read a guest post. However they found a link to your site, they’re here, checking you out, deciding if you’re their kind of person.read more
Stuck for Facebook page post ideas for your small business? I can help. Your Facebook page is a valuable space to showcase your expertise and credibility, and show that you are a lovely approachable human. But only if you use it. And use it well. In the...read more
Can potential customers quickly get from your personal Facebook profile to your business page? If you use Facebook as part of your marketing strategy this is essential. If someone spots you in a Facebook group, or reads your comment on a thread, and likes the cut of...read more
When Erin Wong from Making Mumpreneurs invited to me to take over her Facebook page for a Live video, I jumped straight into the thorniest copywriting issue of them all - sales pages! These are the three most common struggles I see business-builders having...read more
Ideally this is a task you can hand over to your Executive Assistant. But back in the real world where you are simultaneously the CEO and the tea lady, proofreading blog posts is likely a task you must complete solo. Fear not my entrepreneurial friend. I have some...read more
A growing list is a sign of a healthy email marketing strategy, but every once in awhile you need to sweep out your cold subscribers and knock that number back a little bit. But this is a bit of a rock + hard place situation. The reason they’re ‘cold’ is because they...read more