Testimonial Pages Are Crap | Here's What To Do Instead

Today's blog post has been inspired by a handful of recent website revamps I've worked on, each of which committed the same unspeakable crime…. a testimonial page.

Ditch that pointless stand alone page. I'll show you a more powerful way to display your testimonials.

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Simple Tool To Find Small Business Blog Post Ideas

Do you use Google's auto-suggest feature to come up with new business blog post ideas? It's a quick and easy way to find out what your audience needs help with - help you can give them via your business blog. This nifty tool uses the same tech to generate...

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Email Marketing For Entrpreneurs And Small Business Owners

Most of the people who land on your website aren’t ready to buy yet. Maybe they’ve seen a Facebook ad, or bumped into you in an online group, read a guest post. However they found a link to your site, they’re here, checking you out, deciding if you’re their kind of person.

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Business Facebook Page Post And Status Update Ideas

Stuck for Facebook page post ideas for your small business? I can help. Your Facebook page is a valuable space to showcase your expertise and credibility, and show that you are a lovely approachable human. But only if you use it. And use it well. In the...

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Why Writing A Sales Page Is So Flipping Hard

When Erin Wong from Making Mumpreneurs invited to me to take over her Facebook page for a Live video, I jumped straight into the thorniest copywriting issue of them all - sales pages! These are the three most common struggles I see business-builders having...

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Proofreading Blog Posts | 5 Steps To Flawless Copy

Ideally this is a task you can hand over to your Executive Assistant. But back in the real world where you are simultaneously the CEO and the tea lady, proofreading blog posts is likely a task you must complete solo. Fear not my entrepreneurial friend. I have some...

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