If your business model is:
Be an expert > build a reputation as expert > charge premium prices because you are an expert…
…this book is a great place to start.
Dan is the co-founder of WP Curve, a global WordPress support company. He has built his reputation by giving away a crap-ton of valuable information to help cement his status as WordPress guru and entrepreneurial genius. In this book he shows you how you can do the same.
If you are new to content marketing (which is not the same as blogging), this is a great place to start.
If you've ever looked at successful entrepreneurs and wondered how they got traction, this book can help you get answers.
If you want to build a solid online reputation as an expert in your niche with a limited or non-existent marketing budget….the book, buy the book.
It's a short book, packed with goodness. It took me about 2-3 hours to read.
Although I like the feel of paper pages, I went for the Kindle version because it was sooooo much cheaper.
Keep a pen and paper on hand to take notes as you go. There's some actionable gems that you can get started on right away.