Once you're confident about how your brand looks and sounds, it’s time to get loud, proud and recognised.
These resources can help you build your reputation as the go-to expert in your industry.
When prospective clients Google your name, you want them to find more than just your website, Facebook page and an out-of-date LinkedIn profile. You want them to be greeted by a page full of industry-related stories featuring your expertise.
Here's some simple steps you can take towards building a rock solid reputation.
#1 Find Guest Post Opportunities
Search Google for ‘become a contributor’ - this will generate pages from websites looking for guest posters. Find popular websites in your arena and you could hook yourself up with a regular guesting spot.
#2 Discover Twitter
Search Twitter for the hashtags #prrequest and #journorequest. Look at ‘All Posts’ but only go back a day or so as most requests will get filled quite quickly. It can be time consuming looking for and responding to these one-off requests for interview or expert comment. But over time you can build a network of media relationships, ensuring you are the expert journalists turn to first.
#3 Google Alerts
Set a Google alert (or multiple alerts) for keywords related to your industry. For example, if you work with startups in the biotechnology you should set alerts for ‘biotech startup’ and ‘biotechnology startup’ and any other variations you like. You will be notified when an article including this startup is written. Get a daily summary email rather than instant alerts or your inbox will be swamped. From this list of articles you may want to:
* Share some with your social media followers.
* Leave a comment at the bottom of the article.
* Contact the journalist or publication and offer an expert counter-response, or ask to contribute to future articles.
#4 Help A Journalist
Using the Twitter hashtag is one way of responding to journalists’ pleas for help, but there is a less time-consuming method.
Media request services match journalists to industry experts. Many of these services are available exclusively to PR firms at hefty monthly rates, but there are a few freebies out there.
I’ve registered with Help A Reporter, Media Diplomat and Journalism.co.uk. If you are a lady (in the biological rather than the genteel sense of the word), check out The Women's Room, an organisation dedicated to boosting the number of women depicted as experts in the media.
Over to you. In the comments below tell me how you are building your expert reputation. And with your blessing, I’ll add it to my list.
Right before I hit ‘publish', I remembered this cheeky bonus tip.
Get a quick snapshot of your online reputation by Googling:
‘[first name] [surname] [business name]'
and seeing what comes up.
Worditude is a brand spanking new company so ‘Laura Robinson Worditude' mostly brings up my social media accounts, this website and a couple of guest posts.
If you want to see what an awesome online reputation looks like, checkout ‘Carrie Green Female Entrepreneur' - that is how it is done!