Would you like free content for your blog? Of course you would.
The wrong way to do it: Approaching other busy entrepreneurs with a request for their time and energy: ‘please write me a blog post about how you got where you are today?'
The right way to do it: Posing a super-specific question to other busy entrepreneurs which they can answer with minimum time and energy: ‘what three things do you do immediately after hitting publish to help your blog post be seen', then compiling their responses into a single compilation blog post (with their permission).
What's That Then?
It's like a Now That's What I Call Music album, for your blog. A compilation blog post includes opinions, tips, advice or sound bytes from a variety of sources, smooshed into one post. But, like all the best mixtapes, it needs a common theme, a thread running through every track, a single focus. You don't want the epic love ballad ‘Last Christmas' by Wham plonked alongside ‘Firestarter' by The Prodigy. Likewise, your compilation post (like every piece of blog content) must have focus.
The Essential Ingredients
To create your compilation post you'll need an interesting blog post idea, a topic that your audience will be interested in PLUS a panel of at least three experts ready and willing to contribute.
Be strategic about this, don't just drag in anyone with two words to say on the matter. Ideally your contributors will be an authority on this topic (giving your blog credibility by proxy), and will have their own audience to share your blog post with (expanding your reach).
Getting A Juicy Sound Byte
Unless you want to dedicate hours to editing submissions you will need to squeeze a concise, insightful answer out of each contributor.
Be specific about the information you want. Ask for ‘your three favourite…' or ‘one essential….'. When you are clear about what you need and ask for a short, snappy answer, you are more likely to get a response.
‘Will you help me write a blog post‘ is most likely to yield a ‘no‘. But ‘tell me your favourite book about trout fishing and why you love it‘ will yield a useful answer (so long as you are asking the right person).
Baking It Together
It's not enough to just fling all the replies together in one jumbo list. Give your blog post some structure with an intro that explains what the topic is about and a conclusion that sums up lessons learned. And always remember to add a call to action at the bottom of the post.