Congratulations on writing your blog post. Alas your work isn’t done yet. You can’t just leave the poor thing hanging up on your blog hoping that someone will come to find it. No matter how spectacular your masterpiece is, no-one will read it if they don’t know it’s there. I could have the original ‘Swans Reflecting Elephants’ by Dali hanging in my living room, but if I’m the only one who knows about, it’s just the cat and me enjoying its presence.
If you want people to read your post, you need to let them know it exists.
1. Share It On Your Website
Your new post will appear in your list of blog posts, but you can also link to it from other places. If the post is relevant to one of the pages on your website, or an older blog post, add a link to it. Ideally you should do this with every new post your write, but sometimes connections between pieces of content can be overlooked. Two or three times a year spend an hour browsing your site and when you notice content that is related, or naturally flows from one to the other, add links to help your readers find their way around.
2. Share It On Social Media
Where do your audience spend most of their time online? I’ll take a wild guess - Facebook. To share your blog post on Facebook you need to do more than drop the link into a status update and run.
You need to write an enticing sentence to tempt the audience to read it. Speak directly about either the benefit the post delivers or the pain/problem it addresses or generate curiosity. It is the same technique you would use to write your headline. Then upload a photo. Facebook posts with photos take up more screen space = more chance of getting noticed when your audience is scrolling through their feed.
And don’t just share it once. Facebook scheduling tools allow you to set a date and time in the future to publish a status update. Publish it once now, and then set 2-3 times in the future. Spread them months apart so your audience doesn’t get bored to tears seeing the same stuff over and over. In a few month’s time your audience will have grown and these new people may not have seen this blog post before.
Bonus Tip: If your post mentions another business, contact them directly and give them the link. They may share the post with their own social media audience.
3. Share It In Real Life
Let your customers know you have a blog, that you keep it updated and what you blog about:
* Add the blog URL (usually yourwebsite.com/blog) to carrier bags, business cards, or shop front windows.
* Every week adjust your email signature to include the URL of your latest blog post.
* Put up a chalkboard in your shop titled ‘This Week On The Blog….’ and write up the title.
Don’t hold back. You’ve taken the time to write your blog post, now make the effort to dangle it in front of as many pairs of eyeballs as possible.
P.S. If you haven’t already signed up for your free guide to Release An Avalanche Of Blog Post Ideas, you should go do that now.