Welcome - Let's create online content that turns strangers into superfans

I know that content marketing can help you grow your audience and secure a steady flow of customers for your business. I know this because it is how I grew my copywriting business to a weekly income of £1,000, and I’ve used the same techniques to help my clients grow their businesses too.

But before you can woo your new customers using the power of fabulous online content, you need to accept these five fundamental truths:

#1 Your target audience needs to know you exist

Before your people can fall in love with you, they must first discover you. The chances of an ideal customer accidentally stumbling upon you over the vast expanse of the Internet is very slim indeed. About eleventy billion to one. But the good news is, there are things you can do to tip the odds in your favour. The more content you have published online, the more likely it is your people will connect with you.

Things That Will Help With This:
* Content Marketing For Small Businesses And Entrepreneurs
* Year's Supply Of Blog Post Ideas
* One Monthly Habit To Generate 100s Of Blog Post Ideas
* Complete Guide To Blogging For Small Businesses
* Essential Ingredients For Your Minimum Viable Website

#2 Your target audience need to know you are a credible expert

You know that terrifying, overly critical voice inside your head that sounds a lot like your headteacher from 20 years ago, that voice that says ‘who the heck are you to be giving this advice'? I’ve got bad news for you. It’s not just in your head. It’s what your target audience are saying to themselves whenever they come across your online content. Your audience are smart, savvy, and switched on (of course they are, that’s why you want to work with them). So before they swallow advice hook, line and sinker, they check out the credibility of the source. They literally ask ‘who the heck are you?’ And you want their conclusion to be ‘a credible, knowledgeable expert’.

Things That Will Help With This:
* Struggling To Toot Your Own Horn?
* My Not So Secret Sales Page Structure
* Put Your Glittering Testimonials Right Up In Your…

#3 They need to know you are a friendly, approachable human

Being an expert isn’t enough. To being building your customer relationships you must be seen as a friendly approachable human being. But still an expert. You’re aiming for the perfect balance between flawed, fallible, friendly human being AND credible, knowledgeable expert. Should be easy enough, right?

Things That Will Help With This:
* Please Don't We On Your Website
* Are You Being Too Real For Your Audience?
* Putting Your Personality Online

#4 You can fall in love with writing - no really

Yep, I know. It's hard. The blank white space just stares back at you. The words just won't come. We've all been there.

More often than not I find people who hate writing are actually just very confused about what they're trying to communicate. My free Core Messages course will fix that.

And I've written a whole other post with plenty of links on how to Overcome Your Fear Of Crappy Writing.

#5 You’re going to need to deal with a shed-load of mindset issues to do this

Money issues, self-worth issues, I-need-to-do-everything-myself issues, I-am-not-enough issues, who-the-heck-am-I issues. Should I sound corporate or should I sound relaxed? Should I reveal personal info, or should I stay professional? Should I really be emailing my list a regular newsletter? Why would anyone want to read what I’ve written?
When you’re building your own business and marketing yourself, this stuff is going to come up over and over again.

Things That Will Help With This:
* When Your Home Improvements Give You Business Lessons
* I Pay Someone To Kick My Butt
* I Gained A Membership Site And Nearly Lost My Mind

If you need any help please email me at laura@worditude.co.uk, or drop by the Write With Worditude Facebook group.

Tackling The Top 5 Online Content Emergencies

Web Copy - Blogging - Launches - Email Marketing - Writing Style
I've helped 100s of business-builders with their website content, launches and online marketing. Over the last 4 years I've amassed dozens of freebies and 100s of blog posts, which have become a little unwieldy to navigate.

To help you get straight to the answers you need I've created the Worditude Online First Aid Kit - all my best stuff organized to tackle the five most common entrepreneurial content emergencies.

What's In The Box?
♦ Website Content That Converts
♦ Your Customer-Attracting Business Blog
♦ Ready To Launch Something New
♦ Your Email Marketing Strategy
♦ Writing Your Online Content With Confidence And Style

Get started now for free!